In the Set-up Campaign details section, follow these steps: 1- Select the Buying Type as:
- Reach and Frequency: When your main objective is brand awareness and targeting a larger customer base.
- Auction : When you want to target a specific audience base.
2- For Placement, select one of the following options
- Facebook - to publish the campaign only on Facebook.
- Facebook & Instagram - to publish campaigns on both Facebook and Instagram.
3- Enter the Facebook Page ID. This will be the ID of the Facebook Page.
4- Select the desired option from the Campaign Objective dropdown list. This is the business goal associated with your campaign. The Campaign Objectives drop-down will be determined based on the selected Buying Type.
For the Auction buying type, the Campaign Objectives for different Ad Unit types are listed in the table below.
| Ad Unit Type | Campaign Objective |
|---|---|
| Image | Brand Awareness, Reach, Traffic, App Installs, Conversions, Catalog Sales, Event Responses |
| Video | Brand Awareness, Reach, Traffic, App Installs, Video Views, Conversions, Event Responses |
| Carousel | Brand Awareness, Reach, Traffic, App Installs, Conversions, Catalog Sales |
| Slideshow | Brand Awareness, Reach, Traffic, App Installs, Video Views, Conversions, Event Responses |
| Collection | Traffic, Conversions |
| Post Engagement | Post Engagement |
5- Select the relevant Facebook Pixel.
6- You must validate the configuration for the details entered. Click on the Validate Configuration button.
7- Once the configuration is validated, the Next button will be enabled. Click on Next.
The Map Asset Source page is displayed.
Next Steps
Now go ahead and Map the Asset Source.