Reach & Frequency Campaign

In this section, we will learn how to create a reach and frequency Facebook campaign. Before we proceed, complete the following steps:

1- Create a new Social ad. To create a new Facebook Ad, refer to Creating a Social Ad.

2- Create a campaign. To create a dynamic campaign and set up Facebook in the Jivox platform, refer to Creating a New Campaign.

Campaign Setup

1- The next step is to set up the campaign details. Under Setup Campaign Details, you have the following options:

• Buying Type: Select the Buying Type to meet your business goals. This is a method to pay for and target ads in your campaigns. This indicates how media is bought via Facebook. You have two options: Auction and Reach and Frequency. Select the Reach and Frequency option when your main objective is brand awareness and targeting a larger customer base.
• Facebook Page ID - Enter the ID. This will be the ID of the Facebook Page.
• Campaign Objective: It is the business goal associated with your campaign. The Campaign Objectives drop-down will be determined based on the selected Buying Type. For Reach and Frequency buying type, only the Brand Awareness campaign objective is supported.
• Facebook Pixel - Select the relevant pixel for Facebook.

2- You need to validate the configuration for the details entered. Click on the Validate Configuration button.

3- Once you click the Validate Configuration button, the Next button gets enabled. Click on the Next button.

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