Contextual Data Triggers
Overview
Jivox is integrated with Breezometer, which allows brands to personalise ads using weather and air quality data. This provides users the ability to:
- Configure contextual data triggers for campaigns
- Configure scheduler
So, what are Facebook Contextual Triggers?
Contextual triggers help brands personalise their Facebook ads. It is a self -serve feature that can be configured through the Jivox platform. The data services supported are - Time of Day, Day of Week, Weather and Air Quality. This feature will enable or disable Facebook ads based on the contextual data triggers configured by the user.
For now, you can configure triggers only at the ad set level. |