Key Requirements For Display Campaign
Please note the below pre-requisites before you can start building a display campaign on Jivox IQ.
Pre-requisite | Description |
|---|---|
| Creative Master | A Creative Master is the base template of the ad. It defines the relative placement as well as the animations of the different components of the ad. The Creative Master will be used to create the different ad variations. For more details on the creative specifications of the Creative Master, please refer here - Creative Guidelines Document |
| Mapping Document (optional) | The Asset Mapping Document outlines the Ad Personalization Strategy. This includes the data and information that will be used to assemble the different dynamic ad components. It is optional to create an Asset Map for your campaign, but it is also highly recommended for ease of communication between different teams. For Sample Asset Maps, please refer here - Mapping Document Sample |
| Asset Source | The Asset Source (also known as a feed) is a data source that contains information about all creative variations. Each row represents a different variant and every column represents a dynamic ad component. They also contain several lookup values that allow for the system to decide which variation should be served. For Sample Asset Source documents please refer here - Sample Asset Source |
| Ad Components (Assets) | The Ad Components are the different elements of the ad. For example, if the campaign strategy calls for 5 different background images, and 10 different product showcases. These JPG images constitute as the different Ad Components. |
| Media Plan | The Media Plan is a document in which you can outline where your tags will be used by specifying which DSP they’ll be trafficked to and how many placements (tags) per DSP. At minimum you can generate one placement per DSP however you can also have multiple placements that will belong to one DSP. See example Media Plan. Media Plan Example |