Details Report
Overview
The Details report provides a set of pre-configured reports that can be used to easily access common performance metrics. The following Details reports are available, tailored to different user scenarios:
- Campaign Overview: Snapshot of key metrics.
- Campaign Overview by Placement
- Dynamic Campaign Overview: Snapshot of key metrics optimised for dynamic campaigns.
- Dynamic Campaign Overview by Day
- Campaign Interactions Details: Breakdown of configured interactions in the campaign.
- Device Overview: Breakdown by device and browser.
- Custom Widget Events Summary: Snapshot of configured custom events in custom HTML5.
- Custom Widget Events Details
- Custom Widget Events by Creative
- Rich Media Campaign Overview: Snapshot of key metrics optimised for rich media campaigns.
- In-stream Campaign Overview: Snapshot of key metrics optimised for video campaigns.
Let us learn how to run an in-built Details report:
1- Click on the Details tab.
2- Select a campaign.
3- Select a report type.
4- Select a date range.
5- Click Generate Report. You can also download the generated report in Excel and schedule a Details report to be automatically sent to your email address.
Details Report for Dynamic Campaigns
For Dynamic Campaigns, you can view a Details report that is preconfigured to include the industry standard metric and aggregated by creative variant. From the Details report types, select Dynamic Campaign Overview.
The first column shows the Creative Version. For each campaign and/or placement, you can see the distribution of impressions, clickthroughs, interactions and conversions, aggregated by creative variant.
Similarly, the Dynamic Campaign Overview by Day report can be used to access data aggregated by creative variant and by day.