Creating E-commerce Conversion Pixels

Here, we'll create e-commerce conversion pixels using the Data Pixels page.

Follow the instructions for Generating Conversion Pixels. We must provide the following details for one or more groups. This will determine the creative group that is to be displayed.

Property	Description
Pixel Events	Complete Purchase is the supported Pixels Event for the conversion pixel currently. It lets you track information for the brand’s e-commerce users who have purchased an item from the product page.
Clickthrough Lookback Window	Configure the timeframe for which you want to track clickthrough activity that results in a conversion. This option logs a clickthrough conversion if a user clicks on an ad and performs the activity within the specified window of time. For example, depending on the advertiser goals, this might be 15 minutes, one day, or one week.
Viewthrough Lookback Window	Configure the timeframe for which you want to track Viewthrough activity that results in a conversion. This option logs a Viewthrough conversion if a user views an ad within the specified window of time. The maximum value you can define is 90 days.
Pixel Source	Choose one of the following: Javascript Pixel – Allows flexibility in collecting and sorting data. Data be passed through to pixel as a macro or as a variable accessible to the pixel. Image pixel - Can collect one data point to the tag. Sometimes, a publisher will not want to allow a Javascript pixel on the site for security reasons, so the image pixel is necessary.
Include Device ID	Enable toggle button to track user’s interaction and engagement on their mobile devices.
Pixel Params	Enter the following macros or variables, relevant to the Pixel event selected. Content Name: Name of the page or name of the product Content Id: Unique product Id associated with the product Content Category: Primary category associated with the product Content Sub Category 1: Secondary category associated with the product Content Sub Category 2 : Super category associated with the product Currency: Currency in which the product is priced Price: Price of the selected or carted product Quantity: Quantity of the each ordered product Total Order Value: Value of the purchased/subscribed product or subscription plan No Of Items: Number of products added to the cart

Once you've provided the above details, see Generating Conversion Pixels and follow step 5 onwards to complete the pixel generation process.

Last updated on