Creating Generic Conversion Pixels

Here, we'll create generic conversion pixels using the Data Pixels page.

Follow the instructions for Generating Conversion Pixels. We must provide the following details for one or more groups. This will determine the creative group that is to be displayed.

PropertyDescription
Clickthrough Lookback WindowConfigure the timeframe for which you want to track clickthrough activity that results in a conversion. This option logs a clickthrough conversion if a user clicks on an ad and performs the activity within the specified window of time. The maximum value you can define is 90 days.
Viewthrough Lookback WindowConfigure the timeframe for which you want to track Viewthrough activity that results in a conversion. This option logs a Viewthrough conversion if a user views an ad within the specified window of time. The maximum value you can define is 90 days.
Pixel Source

Choose one of the following:

  • Javascript Pixel – Allows flexibility in collecting and sorting data. Data be passed through to pixel as a macro or as a variable accessible to the pixel.
  • Image pixel - Can collect one data point to the tag. Sometimes, a publisher will not want to allow a Javascript pixel on the site for security reasons, so the image pixel is necessary.
Include Device IDEnable toggle button to track user’s interaction and engagement on their mobile devices.
Page Macro/Variable

Enter the following macros or variables, relevant to the Pixel event selected.

  • cOpt 1: Name of the page or name of the product.
  • cOpt 2: Unique product Id associated with the product.
  • cOpt 3: Primary category associated with the product.

Once you've provided the above details, see Generating Conversion Pixels and follow step 5 onwards to complete the pixel generation process.

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Creating E-commerce Conversion Pixels
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Creating Generic Conversion Pixels