Data Pixels are used to identify groups of users based on actions that they take on a brand's product page or website.
Jivox IQ allows you to generate data pixels that can capture user activity on the brand’s product page or the retailer's website.
You can use the Data Pixels section in the platform to configure the data pixels as required.
Once you login to the platform, navigate to your account.
From the left navigation panel, click the Campaigns tab and then select the Data Pixels option.
The Data pixels configuration screen is displayed. The configuration screen has two sections - the Generated Pixels panel and the Pixel configuration setup section.
Jivox IQ allows you to create Retargeting Pixels as well as Conversion Pixels.