Overview

Welcome to the world of Jivox IQ.

Jivox IQ is an omnichannel AI powered personalization platform that you can use to create and serve personalized digital ads. Relevant and personalized communications have proven to result in higher customer engagement. Jivox IQ is able to tap into robust data sets to deliver true personalization at scale using our DecisionGraph technology.

You can use the Jivox IQ platform to:

• Import creative templates developed externally
• Combine raw assets to generate variations of the creative template using Dynamic Canvas Technology
• Use the AI-Powered Decision Engine to serve personalized ads to the user
• Dynamically select and optimize creative assets at runtime, based on the data pulled from different sources, predefined rules, and performance.
• Monitor running campaigns to view performance metrics at a granular level.

How it Works

Creative Automation

Jivox IQ allows you to upload an externally developed creative master onto the platform. The Dynamic Canvas technology enables creative automation by allowing you to generate several creative variations of the same ad using raw dynamic creative assets.

How it works is, as soon as a creative master is uploaded onto the Jivox platform, the system automatically Associates an Asset Source with that creative master. All the creative assets within the creative master are segregated and placed in different columns. The assets in any and all of these columns can be modified/ swapped to generate new creative variations.

The platform allows you to modify the assets from the UI itself using the Asset Carousel and Interactive Asset Source. The platform also allows you to upload an already updated Asset Source onto the platform to generate creative variations.

With Jivox, you do not have to go and modify each asset in the creative master to generate a creative variation of the same ad. All you need to do is map the assets in the Asset Source in required combinations and Jivox’s robust technology would automatically swap the assets and create several hundred variations for you in no time.

Personalized Messaging

Jivox IQ doesn’t just enable you to generate multiple creative variations using creative automation. It also allows you to set up personalized ad campaigns using data from a diverse range of sources - first party data, data management platforms (DMPs), demand side platforms (DSPs), geographic data, weather data, time, date, day, social media, or any custom data that is accessible via a web API.

The AI-Powered DecisionGraph technology enables you to leverage data pulled from several sources to determine the most relevant creative variation for an audience segment and accordingly serve the most appropriate variation of the Ad across different channels.

You can also leverage Jivox’s Auto Optimization feature to monitor running campaigns and allow the system to make decisions based on the optimization KPIs (Key Performance Indicators) that you have defined. Jivox dynamic campaigns can be auto-optimized to serve the best performing creatives based on a variety of metrics.

Here's a snippet of the workflow for creating personalized creative variation using Jivox IQ.