Glossary

This page consists of all the terminologies used within the Step-by-Step guide along with their definitions.

A

A form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea to a viewership in order to attract interest, engagement and sales. An ad is made up of one or more ad units. Each ad unit must have at least one creative master.

Ad Tags

A piece of code (HTML or JavaScript) that is placed on the publisher’s website to display ads. Ad tags are placeholders for the ad creatives on the publisher’s site.

Ad Unit

A single advertising block that is displayed as part of an advertising campaign.

Asset

An image, line of copy, video, or other element that is rendered as part of a creative variant so it can be delivered to a user segment

Asset Carousel

A panel within the Dynamic Canvas Studio that displays all the assets within the creative master. This allows you to view the details of the assets and swap different assets to generate creative variations.

Asset Library

A repository in Jivox where you will upload all of your various assets (images/videos) so that they are served by Jivox CDN.

Asset Source

A database that lists all information to generate the different ad variants. Each row represents a different variant and every column represents a dynamic ad component. They also contain several lookup values that allow the system to decide which variation should be served.

C

Campaign

A planned sequence of activities and processes sharing a single idea and theme which make up an integrated marketing communication to promote an individual product, service, or resources.

CDN

Content Delivery Network (CDN) - A group of geographically distributed servers that speed up the delivery of web content by bringing it closer to where users are. The most common use case of a CDN is to cache content and deliver it to the end-user, reducing the page load time.

CDP

Customer Data Platforms (CDP) - A collection of software which creates a unified customer database that is accessible to other systems. Data is pulled from multiple sources, refined and compiled to create a single customer profile. This structured data is then made available to other marketing systems.

Conversion Pixel

Advertisers track conversion metrics using conversion pixels. For example, you can track conversions like product purchase or request for more information, after a user has clicked on an ad. This allows you to gather more information about conversions, such as average revenue per conversion or top converting products.

Creative Master

A single animated creative design with common elements that allows for multiple creative variations within that design. It is base template of the ad. It defines the relative placement as well as the animations of the different components of the ad.

Creative Name

Assigned to every unique creative variation, this serves as the key identifier. This act as the lookup value which is matched with the specified conditions in the campaign. If a match is found, the specific creative is served. This works best for single data input.

Creative Group

When you want to leverage multiple data inputs and also rotate different creative variations for the same combination of data, this can serve as the input and key identifier instead of Creative Name.The benefit of this is that you can now leverage multiple data trigger inputs, serve a rotation of creatives and specify the percentage in the Weightage column against each creative variation within the creative group.

Creative Variation

A single rendering of a creative master combined with a specific set of assets. This is usually a version of the base ad created by swapping the various assets within the ad.

CTA

Call to Action (CTA) - The next step that is intended for the audience or consumer to take.

D

DCO

Dynamic Creative Optimization (DCO) - A form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. In DCO, a variety of ad components are dynamically assembled on the flight, when the ad is served, according to the particular needs of the impression.

DCS

Dynamic Canvas Studio (DCS) - The Jivox in house tool that simplifies the workflow for video and display ad creation, thus saving time on setting up DCO campaigns in the Jivox platform. It enables customers to save a large amount of cost by virtue of its capabilities like Versioning, Image resizing, Image export, Facebook Integrations, and so on.

Decision Graph

Allows you to define decisioning rules to leverage multiple data triggers that determine the specific creative variation that is to be served to a user.

Decision Map

Allows you to define decisioning rules with only one data trigger to determine the specific creative variation that is to be served to a user.

DMP

Data Management Platform (DMP) - A software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns.

DSP

Demand-Side Platform (DSP) - A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

L

Layout

The overall structure, the position assigned to the various elements of the ad copy, and illustrations within an ad.

M

Media Plan

The Media Plan is a document in which you can outline where your tags will be used by specifying which DSP they’ll be trafficked to and how many placements (tags) per DSP. At minimum you can generate one placement per DSP however you can also have multiple placements that will belong to one DSP.

Mapping Document

The Asset Mapping Document outlines the Ad Personalization Strategy. This includes the data and information that will be used to assemble the different dynamic ad components.

P

Publisher

A place/digital platform that allows advertisers to display their message, with a viewership the advertiser is interested in converting.

Q

QuickStart Packages

Easy to use campaign templates that can provide a foundation to build customizable campaigns with minimum input and can be scaled overtime.

R

Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour.

Retargeting Pixel

Retargeting pixels enable advertisers to collect first party data from their own sites so they can create personalized, dynamic creatives based on a user's direct action. For example, if the user browses specific cars, the ads then feature the cars previously viewed, in order to make the messaging more relevant.

Reporting Key

This is an identifier used by brand/agency/anyone who wants to track impressions and clicks against each variation. This helps in identifying how each of the creative variation(s) is performing. This may be exactly the same or different from Creative Name and Creative Group.