Overview

One of the key technologies that power the Jivox platform is the Dynamic Canvas Studio (DCS) that helps automate production of thousands of ad variations on the fly. Through its highly scalable and modular approach, the DCS enables global advertisers to generate virtually infinite variations while being able to control their brand identity.

Through tight integrations with the Adobe Creative Cloud and others, it empowers designers to create their ads in their desired tools with no limitations on templates. The user simply needs to upload a single ad built in their creative tool of choice onto Jivox. Jivox IQ is then able to identify individual components within the ad and dynamically assemble thousands of variations with images and text assets, in a matter of milliseconds.

With the Dynamic Canvas Studio, you will be able to do the following:

1- Easily Upload Creative Master files. You can use any file formats as below:

• Display Ads - Adobe Animate CC (Recommended), Google Web Designer (Recommended), Adobe Edge Animate and Custom HTML5.
• Video Ads - Adobe After Effects (Recommended), MOV and MP4.
• Native Ads - Triplelift and Sharethrough

2- Preview the creative master and the individual assets within the UI instantly after uploading them in the Creative master window.

3- Automatically generate an Asset Source. The interactive asset source allows you to add, edit, or remove asset source columns.

4- Use the Asset Carousel to create creative variations within the DCS UI. Assets within the creative are marked as Dynamic by default.

5- Creative Mapping is automatically configured within DCS.

6- Upload additional asset variations which are stored automatically in the Jivox CMS.

7- Preview and save the new ad variations after a swap or edit of the creative master.