Creating E-commerce Retargeting Pixels

Here, we'll create e-commerce retargeting pixels using the Data Pixels page.


Follow the instructions for Generating Retargeting Pixels. We must provide the following details for one or more retargeting groups. This will determine the creative group that is to be displayed.

Property

Description

Pixel Events

To track information for the brand’s e-commerce users, select one of the following options,

  • Add to Cart: When a product is added to cart and not purchased.

  • Page/Content View: When a user lands on the brand’s product page.

  • Select Product: When a user clicks on any product on the brand’s product page.

Max Values

Determines how many values to store in one group. In most cases, this is at most four values.

Pixel Source

Choose one of the following:

  • Javascript - Allows flexibility in collecting and sorting data. Data be passed through to pixel as a macro or as a variable accessible to the pixel

  • Image - Can collect one data point to the tag. Sometimes, a publisher will not want to allow a Javascript pixel on the site for security reasons, so the image pixel is necessary

Include Device ID

Enable toggle button to track user’s interaction and engagement on their mobile devices.

Action

Select one of these options to determine how the data is handled in the pixel:

  • Add - for standard tracking or logging purpose

  • Delete - to exclude a particular data value from the user’s cookie

  • Replace - to replace a cookie value with any particular data value

Pixel Params

Enter the following macros or variables, relevant to the Pixel event selected.

  • Content Name: Name of the page or name of the product

  • Content Id: Unique product Id associated with the product

  • Content Category: Primary category associated with the product, for example, Topwear

  • Content Sub Category 1: Secondary category associated with the product, for example, Tshirts

  • Content Sub Category 2 : Super category associated with the product, for example, Apparel

  • Currency: Currency in which the product is priced

  • Price: Price of the selected or carted product

  • Quantity: Quantity of the each ordered product

  • Total Order Value: Value of the purchased/subscribed product or subscription plan

  • No Of Items: Number of products added to the cart

  • Brand: Brand associated with the product

Once you've provided the above details, see Generating Retargeting Pixels and follow step 5 onwards to complete the pixel generation process.

Next to read:
Creating Facebook Retargeting Pixels
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Creating E-commerce Retargeting Pixels