Configuring DSP Site and Placement
After configuring the tag variables, the next step is to configure the DSP site and placement.
Demand-Side Platform (DSP) - A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. |
Once you upload your media plan, the DSPs defined in your media plan appear under the DSP Site and Placement Configuration section.
You can search for the DSP by the DSP name.
Click the + icon next to the DSP name to view all the Sites and Placements for each DSP.
The Status of a placement can be Active or Inactive depending on the date range you specify. A placement is active if the current date is within the specified start and end date range. It becomes inactive when the current date is not within the specified start and end date range.
You can generate the tags for the placement(s) only if the end date has not elapsed. |
Adding Placements and Sites
Jivox IQ allows you to add placement(s) from the UI. You can use this option when you wish to add fewer placements.
1- Click the Add Placement button to open the setup. setup.
2- Provide the following details:
- Site Name: Enter the site name.
- Placement Name: Enter the placement name.
- Ad unit: Select the ad unit type you would like to associate with the placement.
- Dimension: Enter the dimension of the ad unit associated with the placement.
- Start Date: Select the placement activation start date using the date-picker.
- End Date: Select the placement activation end date using the date-picker.
3- Click Save.
Next Steps
We'll go ahead and generate the tags.