Reporting Metrics

Metric	Description
Unique clicks	This metric is recorded when a user clicks on the campaign for the first time (based on cookie), provided unique data flag is enabled
Skip ad	In-Stream - user clicked to skip ad and move to content video.
Reach	The number of unique users who saw the ad.
Mouse out	Measures the number of times users moused out of the ad unit. Applies only to rich media units.
Landing page view through	User browsed to the landing page after seeing the ad. The Jivox landing page tracker must be set on the landing page to record this metric.
Landing page click through	User clicked through to the landing page. The Jivox landing page tracker must be set on the landing page to record this metric.
IAS in view	This metric is recorded once per session if the ad is in view.
Expanded unit close	Expansion unit was closed.
Conversion page view through	Measures the number of times an online conversion happened after a user saw but did not click on the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric
Conversion page click through	Measures the number of times a conversion happened directly by clicking through from the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric.
Abakus conversion	Indicates a third-party Abakus conversion.
Mobile expansion open	Gets fired when a mobile banner is clicked.
Media gallery scroll	Media Gallery - user clicked on the scroll button.
IAB universal interaction/dwell	User hovered over the ad unit and parked the mouse for at least 0.5 seconds over the ad unit.
Filmstrip scene switch	Filmstrip ad unit - user clicked to switch scenes.
Expanded unitopen	Expansion unit was opened.
Background click	Clicks to the landing page.
Rich media banner impression	Number of times Rich media tags were served.
Mobile impression	Number of times a mobile tag was served.
In-stream impression	Number of times an in-stream (VAST VPAID) creative was displayed.
Total impressions	Sum of Rich Media And Mobile Impressions.
Total click throughs	Sum of Background Clicks And Mobile Expansion Open.
Interactivity Panel Metrics	Interactivity panel metrics - all metrics generated by the Interactive Panel. Only applies to the In-Banner Video unit.
Primary video metrics	Primary video metrics - video percentiles for mute, unmute, pause, resume metrics from the primary video.
Click through Rate CTR%	Click through rate - total number of clicks by total number of impressions.
CTR by creative	Click through rate - total number of creative clicks by total number of impressions.
Total interactions	Sum of Active Interaction and IAB Universal Interaction.
Total active interactions	Sum of Click Throughs And User Interactions.
Rendered served	Internal Jivox metric for debugging.
Campaign ID	The unique ID number allocated to an ad campaign.
Site ID	The unique ID number allocated to a publisher site.
Placement ID	The unique ID number allocated to a placement.
Total widget interaction metrics	The sum total of all widgets custom interaction metrics.
Total non-widget interaction metrics	The sum total of all widgets custom non-interaction metrics.
Total conversions	Sum of click and view conversions.
Total asset click interactions	Sum of click interactions on assets which are marked as click throughs.
Average brand engagement	In-stream Average Dwell Time.
Mobile creative load	Number of impressions recorded when creative load begins in the ad on mobile devices taken to convert.
iPad creative load	Number of impressions recorded when creative load begins in the ad on iPad devices
Total conversion view throughs	Sum of total number of view through conversions.
Total conversion click throughs	Sum of total number of click through conversions.
Average time to conversion	Average time taken to convert.

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