| Unique clicks | This metric is recorded when a user clicks on the campaign for the first time (based on cookie), provided unique data flag is enabled |
| Skip ad | In-Stream - user clicked to skip ad and move to content video. |
| Reach | The number of unique users who saw the ad. |
| Mouse out | Measures the number of times users moused out of the ad unit. Applies only to rich media units. |
| Landing page view through | User browsed to the landing page after seeing the ad. The Jivox landing page tracker must be set on the landing page to record this metric. |
| Landing page click through | User clicked through to the landing page. The Jivox landing page tracker must be set on the landing page to record this metric. |
| IAS in view | This metric is recorded once per session if the ad is in view. |
| Expanded unit close | Expansion unit was closed. |
| Conversion page view through | Measures the number of times an online conversion happened after a user saw but did not click on the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric |
| Conversion page click through | Measures the number of times a conversion happened directly by clicking through from the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric. |
| Abakus conversion | Indicates a third-party Abakus conversion. |
| Mobile expansion open | Gets fired when a mobile banner is clicked. |
| Media gallery scroll | Media Gallery - user clicked on the scroll button. |
| IAB universal interaction/dwell | User hovered over the ad unit and parked the mouse for at least 0.5 seconds over the ad unit. |
| Filmstrip scene switch | Filmstrip ad unit - user clicked to switch scenes. |
| Expanded unitopen | Expansion unit was opened. |
| Background click | Clicks to the landing page. |
| Rich media banner impression | Number of times Rich media tags were served. |
| Mobile impression | Number of times a mobile tag was served. |
| In-stream impression | Number of times an in-stream (VAST VPAID) creative was displayed. |
| Total impressions | Sum of Rich Media And Mobile Impressions. |
| Total click throughs | Sum of Background Clicks And Mobile Expansion Open. |
| Interactivity Panel Metrics | Interactivity panel metrics - all metrics generated by the Interactive Panel. Only applies to the In-Banner Video unit. |
| Primary video metrics | Primary video metrics - video percentiles for mute, unmute, pause, resume metrics from the primary video. |
| Click through Rate CTR% | Click through rate - total number of clicks by total number of impressions. |
| CTR by creative | Click through rate - total number of creative clicks by total number of impressions. |
| Total interactions | Sum of Active Interaction and IAB Universal Interaction. |
| Total active interactions | Sum of Click Throughs And User Interactions. |
| Rendered served | Internal Jivox metric for debugging. |
| Campaign ID | The unique ID number allocated to an ad campaign. |
| Site ID | The unique ID number allocated to a publisher site. |
| Placement ID | The unique ID number allocated to a placement. |
| Total widget interaction metrics | The sum total of all widgets custom interaction metrics. |
| Total non-widget interaction metrics | The sum total of all widgets custom non-interaction metrics. |
| Total conversions | Sum of click and view conversions. |
| Total asset click interactions | Sum of click interactions on assets which are marked as click throughs. |
| Average brand engagement | In-stream Average Dwell Time. |
| Mobile creative load | Number of impressions recorded when creative load begins in the ad on mobile devices taken to convert. |
| iPad creative load | Number of impressions recorded when creative load begins in the ad on iPad devices |
| Total conversion view throughs | Sum of total number of view through conversions. |
| Total conversion click throughs | Sum of total number of click through conversions. |
| Average time to conversion | Average time taken to convert. |
