Overview

Shoppable helps brands, retailers, publishers, and creators power innovative, stand-alone and embeddable commerce experiences using Shoppable's universal checkout technology. Shoppable’s Universal Checkout can power purchases from a single retailer or multiple retailers in a single, streamlined checkout.

Shoppable enables companies to host an e-commerce checkout on their websites, apps, and ads, without having to hold inventory, create channel conflict or set up an expensive DTC business. Shoppable has partnered with Fortune 500 retailers and direct-to-consumer brands for 10+ years to create its extensive product catalog and Universal Checkout technology. Customers of Shoppable choose which products they want to promote and sell based on what makes sense for their users.

By combining the Shoppable Universal Checkout technology with Jivox headless commerce APIs, brands can take customers from ad to checkout quicker than ever before, increasing likelihood of conversion.

This new Shoppable ad experience gives users an instantaneous branded landing page where they can purchase the product shown in the ad directly from the brand from a choice of retailers.

This offers users a streamlined checkout experience and easy price comparison, whilst brands benefit from direct access to valuable purchase data and higher sales due to less friction in the purchase process.

Prerequisites

Before, you begin the set up, ensure that you have the following:

• Creative masters to create the Ad for each unit size in your desired formats
• Feed response from Shoppable for all retailers for the Brand
• Product Feed (Asset Source)
• Page layout details for dynamic landing page, product details page and product catalog pages