Reporting Metrics

Unique clicks

This metric is recorded when a user clicks on the campaign for the first time (based on cookie), provided unique data flag is enabled

Skip ad

In-Stream - user clicked to skip ad and move to content video.

Reach

The number of unique users who saw the ad.

Mouse out

Measures the number of times users moused out of the ad unit. Applies only to rich media units.

Landing page view through

User browsed to the landing page after seeing the ad. The Jivox landing page tracker must be set on the landing page to record this metric.

Landing page click through

User clicked through to the landing page. The Jivox landing page tracker must be set on the landing page to record this metric.

IAS in view

This metric is recorded once per session if the ad is in view.

Expanded unit close

Expansion unit was closed.

Conversion page view through

Measures the number of times an online conversion happened after a user saw but did not click on the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric

Conversion page click through

Measures the number of times a conversion happened directly by clicking through from the ad. The Jivox conversion page tracker must be set on the advertiser's conversion page to record this metric.

Abakus conversion

Indicates a third-party Abakus conversion.

Mobile expansion open

Gets fired when a mobile banner is clicked.

Media gallery scroll

Media Gallery - user clicked on the scroll button.

IAB universal interaction/dwell

User hovered over the ad unit and parked the mouse for at least 0.5 seconds over the ad unit.

Filmstrip scene switch

Filmstrip ad unit - user clicked to switch scenes.

Expanded unitopen

Expansion unit was opened.

Background click

Clicks to the landing page.

Rich media banner impression

Number of times Rich media tags were served.

Mobile impression

Number of times a mobile tag was served.

In-stream impression

Number of times an in-stream (VAST VPAID) creative was displayed.

Total impressions

Sum of Rich Media And Mobile Impressions.

Total click throughs

Sum of Background Clicks And Mobile Expansion Open.

Interactivity Panel Metrics

Interactivity panel metrics - all metrics generated by the Interactive Panel. Only applies to the In-Banner Video unit.

Primary video metrics

Primary video metrics - video percentiles for mute, unmute, pause, resume metrics from the primary video.

Click through Rate CTR%

Click through rate - total number of clicks by total number of impressions.

CTR by creative

Click through rate - total number of creative clicks by total number of impressions.

Total interactions

Sum of Active Interaction and IAB Universal Interaction.

Total active interactions

Sum of Click Throughs And User Interactions.

Rendered served

Internal Jivox metric for debugging.

Campaign ID

The unique ID number allocated to an ad campaign.

Site ID

The unique ID number allocated to a publisher site.

Placement ID

The unique ID number allocated to a placement.

Total widget interaction metrics

The sum total of all widgets custom interaction metrics.

Total non-widget interaction metrics

The sum total of all widgets custom non-interaction metrics.

Total conversions

Sum of click and view conversions.

Total asset click interactions

Sum of click interactions on assets which are marked as click throughs.

Average brand engagement

In-stream Average Dwell Time.

Mobile creative load

Number of impressions recorded when creative load begins in the ad on mobile devices taken to convert.

iPad creative load

Number of impressions recorded when creative load begins in the ad on iPad devices

Total conversion view throughs

Sum of total number of view through conversions.

Total conversion click throughs

Sum of total number of click through conversions.

Average time to conversion

Average time taken to convert.